What actually needs to be on a UK builder’s website — built around how people search for one, not a generic template.
Not a features list — the things that come up before someone actually books a builder.
Do you handle planning permission and building control yourself, roughly how long will it take, and will you manage the other trades or just the structural work.
A project in phases — before, mid-build, finished — not just the final result. Builders sell on being able to see the process, because it’s the biggest spend a homeowner will make on the house.
The type of project (extension, loft, full renovation), roughly the scale, and whether planning permission is already in place.
This is a considered purchase, not an emergency. The job of the site is to build enough trust in one visit that someone books a site visit instead of adding you to a shortlist of five.
Free demos, built before anyone paid a penny -- not paying customers.
£149 to start, £350 when you approve the finished site — only after you've seen the free demo. Domain and first-year hosting included. No monthly fees unless you choose the optional £29/month care plan.