What actually needs to be on a UK plumber’s website — built around how people search for one, not a generic template.
Not a features list — the things that come up before someone actually books a plumber.
Can someone come today, is it a fixed price or by the hour, and do you do gas work as well as water. A leak or a dead boiler is a now-problem, not a browse-later one.
Before-and-after bathroom fits and clean pipework, not a stock photo of a wrench. People judge a plumber on how tidy the pipework looks once it’s boxed in.
The type of job in one line (leak, install, bathroom, boiler), the postcode, and whether it’s urgent today or can wait for a booked slot.
Burst pipes and dead boilers happen outside office hours. A plumber’s site earns its keep by making the emergency call-out number impossible to miss, on every screen size.
Free demos, built before anyone paid a penny -- not paying customers.
£149 to start, £350 when you approve the finished site — only after you've seen the free demo. Domain and first-year hosting included. No monthly fees unless you choose the optional £29/month care plan.