What actually needs to be on a UK roofer’s website — built around how people search for one, not a generic template.
Not a features list — the things that come up before someone actually books a roofer.
Is this a temporary patch or does the whole roof need doing, and can you tell from a photo without climbing up today. Roofing enquiries are often triggered by a leak, not a planned project.
Full roof shots, ideally from height or drone, showing tile matching and finished ridge lines — not just a close-up of one repaired tile.
Roof type (pitched, flat), rough age, and whether it’s storm damage needing a look now or a planned re-roof with no rush.
Roofing spikes hard after bad weather. A visible emergency-cover line and a fast way to send a photo of the damage beats a long services page every time.
Free demos, built before anyone paid a penny -- not paying customers.
£149 to start, £350 when you approve the finished site — only after you've seen the free demo. Domain and first-year hosting included. No monthly fees unless you choose the optional £29/month care plan.